What is Clickbait in 2019

Photo by Elijah O’Donnell on Unsplash

Is this article clickbait? Maybe.

The term has been around for decades and has evolved from a word meaning a ‘clickable’ article title to one that describes articles with little substance. In 2015, Merriam-Webster added “clickbait” to its dictionary, defining it as “something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or…